What Is Digital Marketing? (2025 Updated Guide)

In today’s fast-evolving digital world, marketing is no longer limited to TV ads or billboards — it’s happening online, 24/7. Digital marketing is the art and science of promoting products, services, or brands through digital channels such as search engines, social media, email, websites, and more.

Whether you’re a small business owner, freelancer, or marketing enthusiast, understanding digital marketing in 2025 is essential for staying relevant and growing your brand.